ICONICITY journeys into the Southern California deserts, where artists, outsiders and radicals create amid dust, rust and wide-open isolation. From Salvation Mountain and Noah Purifoy’s assemblages to Desert X, Borrego Springs’ metal giants and the Bombay Beach Biennale, this vivid road trip explores art born from decay, freedom and the harsh beauty of the desert.

Rialto Recommends ICONICITY is a striking portrait of art at the edge of civilisation. Strange, sun-scorched and alive with invention, it captures the desert as both canvas and collaborator — a place where abandoned spaces, fringe communities and restless imaginations turn ruin into revelation. Perfect for viewers drawn to outsider art, wild landscapes and creative rebellion.